How
Autoresponders Boost Sales by up to 400%
by: John Lynch
Imagine going to bed and
waking up in the morning to find that you made sales while you slept
- all because of your autoresponder!
What exactly is an autoresponder?
An autoresponder is an automated email program that responds to an incoming
email with a message written by you. The message can be written once
and loaded in the autoresponder and forgotten about. It's as easy as
that.
Some Uses for Autoresponders
1. Use autoresponders as
an immediate acknowledgement to those who send you information. Let
the recipient know that you have received their message and when to
expect a reply.
2. Create a FAQ document
to answer commonly asked questions about your product or service. Use
the familiar question and answer format.
3. Collect names and email
addresses by using a capture form. This allows you to build a list and
as marketers keep saying, lists lead to repeat sales.
4. Make all your articles
and newsletters available via autoresponder.
5. Offer free reports or
e-courses to show your expertise to your customers. This is a great
way to capture prospects' name and email address for future follow-up.
6. If you publish an e-book,
put the different chapters or excerpts in your autoresponder.
7. Archive issues of past
ezines and put some of the best ones in an autoresponder and let your
prospects access them.
Before you send out information
via an autoresponder you should always check the content for spam triggers
that may prevent your messages being delivered. To have a free check
on your emails/messages go to:
http://www.merchant-account-service.com/stop_spam_mail.html
If you are not using an autoresponder
already you may be losing up to 400% of potential sales. Research shows
that autoresponders increase your exposure to your prospects and this
increased contact with them leads to higher sales.
Remember if you're not using
an autoresponder and gaining these sales, your competitors will!
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