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Ten Ways to Promote Your Books Through Flyers
A flyer is an
excellent, inexpensive way to promote your book. What makes one flyer
so much better than another? Use these top10 tips to make your flyer
stand out from the crowd.
1. Include a
colored picture of your front cover.
People want
to see what your book looks like. Color is great, but not always necessary.
Make sure your colored book cover copies well in black and white. If
you do use color, make your book cover background white with colored
lettering, so you don't go through a $35 ink cartridge too fast.
2. Hook your
prospective buyers with the headline in the top line of your flyer just
as you do for your back cover.
Here's a few
gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine
Thousands of Readers Buying your Book Next Month! Quadruple your Income
in Four Months! Give your audience a reason to buy--Show those benefits.
3. Include some
juicy excerpts from your book.
Prospective
buyers want to see a sample of your writing, especially if it's fiction.
Use an analogy or short story to illustrate your book's main point if
non-fiction.
4. Include your
picture with a brief biography near it.
People want
to see what the author looks like. Place it on the right side of the
flyer if possible.
5. Add praise
from others.
Testimonials
are the most significant way to market your book. The praise doesn't
have to be from famous people. Use a man/woman on the street opinion.
One client/author added a testimonial from a convict!
6. Put ordering
information on a coupon at the flyer's bottom.
Include your
book's ISBN number, Web site URL, your email, toll-free number and discount
information.
7. Make it easy
for your reader to buy.
Offer easy ways
to buy: credit cards, checks or money orders. Include your toll-free
800 number. Many prefer a coupon they can fill out and mail or fax.
8. Give your
prospective buyers all the ways to stay in touch with you.
Some people
will not buy online or use a credit card. While most small business
people are ready for these, it's a good idea to include your street
address, e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at
least 25 flyers with you in a folder at all times.
Keep them in
your car, so that when you pass a place that will post them for you,
they are handy. Give one to every person you meet. Remember the "law
of seven." After seven exposures, you have a buyer! Flyers are
better than a business card because they have more detailed information
on them to help the potential buyer make a decision.
10. Use the
backside of the flyer.
You really waste
this space if you don't put it to use. Multiply buying results with
more testimonials on the back. Include a longer excerpt from your book
there.
Your flyer is
a detailed extension of you and your book, and one of the least expensive
ways to market your book through print. Print hundreds, even thousands,
so your book buying public can easily purchase your book.
Judy Cullins,
20-year book and Internet Marketing Coach, Author of 10 eBooks including
"Write your eBook Fast," and "How to Market your Business
on the Internet," she offers free help through her 2 monthly ezines,
The Book Coach Says...and Business Tip of the Month at
http://www.bookcoaching.com/opt-in.shtml and over 140 free articles.
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