Review:
eBook Secrets Exposed
If you want
to make a lot of money with your own eBookand you only read one book
on the subject in the next12 months, I strongly recommend that it's
'eBookSecrets Exposed' by Jim Edwards and David Garfinkel.
The authors
are both well qualified in this area. JimEdwards has written five best-selling
eBooks(including 'The Lazy Man's Guide to Online Business' and'33 Days
To Online Success').
David Garfinkel
is considered by many to be theworld's greatest copyrighting coach.
He's anaward-winning business journalist and is also theauthor of several
best-selling eBooks, such as'Advertising Headlines That Make You Rich'
and 'KillerCopy Tactics'.
There have been
so many books on this subject that Ireally couldn't imagine how this
book could addanything new.
But I have never
before seen an eBook that explainsso clearly how to do it. I got the
feeling that you couldliterally walk in Jim Edwards' footsteps and get
thesame results he did (over 4,500 eBook sales in 9 months).
What makes this
book very readable and enjoyable is thatit's simply a long interview
- David Garfinkel asksthe questions and Jim Edwards gives the answers.
The book is
packed with so many 'insider tips' that'sit's difficult to know where
to begin, but one of themost valuable tips is how to find out - before
youwrite your book - if there's a market for it.
You do this
by following Jim Edwards' 5-Step 'UltimateeBook Success Formula'. The
formula allows you to findout if there's a target audience that is alreadyactively
looking for the information you're about tosell online. And if so, if
they are prepared to payfor it.
One of the interesting
things you'll discover in thisbook is that competition is actually good
for youreBook.
If you come
up with an idea for an eBook and you findthat there are no competing
books, you need to getworried - it means there's probably no market
for thatidea.
But if there
are books competing with yours, you're onsafe ground - you know you
have a market.
And don't be
put off by competition: anyone who isserious about a particular subject
will buy at least 4or 5 books on that topic.
Many eBook authors
who make big money quickly withtheir eBooks do resale rights. Instead
of making $29per sale, they're making $99 per sale. As you can see,resale
rights can get you into serious money veryfast.
But there are
definite pitfalls with resale rights(such as finding out a few months
later that yourcherished information product has become a freeeBook).
If you want to avoid these pitfalls, you needto read Section 2 carefully.
You might think
that best-selling eBook authors don'tbother with affiliate programs.
Wrong!
Jim Edwards
shows you that one of secrets to makingmoney with your eBook is to load
it up with back-endaffiliate links. But there's a right way to do this
anda wrong way (more about this in Section 5).
But the real
secret to how Jim Edwards made over$40,000 in one month from a single
eBook is jointventures - finding people with lists of 10,000 or even100,000
and getting them to do a personalrecommendation to their readers.
On the Internet
it's not products that make money,it's lists (products don't sell, lists
do). Or as JimEdwards puts it: 'the power is in the pipes, in thedistribution'.
Let's say your
eBook is priced at $29 and you findsomeone with a list of 10,000 and
they do a mailingthat results in 3000 people turning up at yourwebsite.
And let's say
that those 3000 visits result in 90 to 180sales - you and your joint
venture partner are suddenlymaking thousands of dollars in a few days.
Jim Edwards
shows you exactly, step-by-step, how toset up a joint venture. He even
shows you the exactsame letter that he used to set up joint ventures
forhis book 'How To Write and Publish Your Own eBook in alittle as 7
Days'.
One of the keys
to making joint ventures work is whatJim Edwards calls 'the Santa Claus
technique' (more onthat in Section 2).
A question many
people have is how to price theireBook. And it's crucial that you get
this right. InSection 4 Jim Edwards reveals his 'pricing formula' -a
very clever way to find your eBook's 'breakpoint' orequilibrium.
There's another
very valuable tip in Section 17 - 'MySecret Method For Slashing Refunds'
(this tip on it'sown could be worth the price of the whole book).
This is the
best book on eBook publishing I've read inthe last 18 months - in fact,
while reading it, I cameup with the idea for my next eBook!
You can get
your copy of 'eBook Secrets Exposed' at:http://www.freezineweb.com/ese.html
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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more:
http://ezine-writer.com/
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