Branding
Advertising Agency
Branding used
to be a fancy business word, but it is becoming more and more used in
everyday business meetings. Finally! For decades, big corporations have
used in-house, very well paid brand managers - someone in charge of
managing everything that relates to the brand, including design, package
and partnerships. You've heard enthusiastic talks about branding, but
you are still not sure if you should get a brand management plan going
for your business.
Do you need
one? Any company with the intention and potential to become or to remain
a top competitor in its field needs to develop a sound branding strategy.
And that's where the brand agency comes in. If you have a small or medium
size business, you may not be able to pay a high salary for a full-time
brand manager. If that is your case, you can benefit from working with
a brand agency, and gain access to brand management consultants, plus
an entire creative team available to work in various projects - from
graphic design to web design, Internet marketing, advertising, media
planning. Instead of working with multiple vendors that are unaware
of your branding needs, you work with one single partner dedicated to
create a stronger, more valuable brand.
Can I fire my
marketing team? No! Some people think a brand agency would do away with
marketing jobs. In fact, your brand agency would not replace your marketing
department, but work with your marketing and sales people to provide
them the tools they need to market your services more successfully,
while advancing your business image.
How much does
it cost? Working with a branding agency is surprisingly affordable.
Think of this: how much it would cost, per year, to have an in-house
creative department, plus a well-paid brand manager? That could easily
cost your business $200K and more in payroll, equipment and lease expenses.
With an experienced branding agency you only pay a small fraction of
the costs of maintaining such a high-level team, but you still have
full-time assistance. Besides, a branding agency can save you thousands
of dollars a year in printing and production costs, through its suppliers
and partners.
To measure how
strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html).
Then click "Take the brand strength test". This is a short
survey that measures the strength of any company's brand. It's a great
tool to see where you are today.
Scott White
is President of Brand Identity Guru (http://www.brandidentityguru.com),
a leading brand consulting and market research firm located in Easton,
Massachusetts, USA, near Boston.
Brand Identity
Guru specializes in creating corporate and product brands that increase
sales, market share, customer loyalty, and brand valuation. Over the
course of his 15-year branding career, Scott White has worked in a wide
variety of industries: high-tech, manufacturing, computer hardware and
software, telecommunications, banking, restaurants, fashion, healthcare,
Internet, retail, and service businesses, as well as numerous non-profit
organizations.
Brand Identity
Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom,
American Federal Mortgage, Simon (America's largest shopping mall manager)
and many others, including numerous emerging growth companies. Scott
White is a very enthusiastic speaker and has the gift of being able
to explain the principles of branding in a compelling and entertaining
manner so that people at all levels can understand.
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