Tips
for Writing Great Coaching E-Books
Never understimate
the power of a well-written word. Tens of thousands of readers of coaching
ebooks have had their lives changed for the better by a well written
ebook.
It's a remarkable
medium that you can tap into to coach others day or night, in the city
or country, all across the planet.
Is writing an
ebook for you?
Do you have
the answers to a specific problem? Can you research the answers?
Do you have a personal story to tell about overcoming the problem in
your own life?
Is there a group
of people for whom this problem is universal? A group of people
who wake up in the night in a sweat, wishing, praying and wracking their
brains for an answer?
The more they
are in need of help, the more likely your ebook can change their lives.
If you think
writing an ebook is for you, this is what you need to know:
1. A great ebook
is not long.
In fact, the
very best ebooks are 10-35 pages long, and no longer.
Why is this?
The ebook that
is short and sweet answers in a laser-like fashion the problem that
the reader wants to solve.
It's the most
valuable ebook a client can buy because you have filtered the exact
information they most need, and cut out the rest.
Don't make the
mistake of thinking you need 100 pages to call yourself an ebook publisher.
Cut to the chase.
2. A marketable
ebook is very specific.
This goes hand
in hand with #1.
Don't write
ebooks that are general. They just aren't marketable and you'll
be in for a heartache.
The key to marketability
is communicating to specific people that your answer is the precise
one they need.
3. A great coaching
ebook uses a coaching approach.
Take some time
as you prepare to write your ebook, and do two things:
Read great ebooks
AND transfer what you know works as a coach, and transfer that to your
ebook.
As a coach,
do you harness the power of the provocative question in your one on
one coaching calls?
Perhaps you
have a special ability to see the greater truth in a client's life?
Take special
note of what makes your coaching exceptional in one mode of delivery
and deliberately set out to translate that to the writing you do for
your ebook.
Andrea J. Lee
coaches entrepreneurs and online business owners. As Thomas J. Leonard's
General Manager, she helped build and manage the largest network and
trainer of personal and business coaches in the world. Now the CEO of
Andrea J. Lee Group of Companies, she writes, speaks and consults on
Marketing, Internet and Business systems. This is an excerpt from the
her NEW BOOK - Multiple Streams of Coaching Income,
http://www.multiplestreamsofcoachingincome.com
|
Powered by>