20
Ways To Increase Website Traffic and eBook Sales
Here's a fast, easy list for you. Use it as checklist to see what you
need to do to increase traffic. Or use it as a review list if you have
already been working on improving your website traffic. It will help
you find ways that you might have known or forgotten.
1. People love to receive
free or win free stuff, whether they really need it or want it. A free
eBook is perfect to satisfy those needs over the Internet. They will
visit your website to get the free valuable information.
2. Give away the full version
of your eBook in exchange for testimonials. You can use these customer
statements to improve your ads' effectiveness.
3. When you create an eBook,
you change your image to "Expert." This will gain people's
trust and they will buy your main product or service quicker.
4. Publish your website in
eBook format. Put the eBook on a disk or CD-ROM then include it with
your direct mail packages. This can increase the number of people that
buy your product or service.
5. Offer your eBook as a
free bonus for buying one of your main products or services. People
will buy the product or service more often when you offer a free bonus.
6. Allow people to download
your free eBook, if they give the e-mail addresses of 3 to 5 friends
or associates that would be interested in your eBook. This will quickly
build your e-mail list.
7. Create a directory of
websites in eBook form. List peoples websites in the directory that
will agree to advertise the eBook on their website or e-zine (electronic
newsletter). This will give them an incentive to give away or advertise
your eBook.
8. Allow other people to
give away your free eBook. This will increase the number of people that
will see your ad in the eBook. You could also include a mini catalog
of all your product or services that you offer in the eBook.
9. Gain new leads by having
people sign up and give you their contact information before they can
download your eBook. This is a very effective way to conduct market
research.
10. Make money selling advertising
space in your eBook. You could charge for full-page color ads, classified
ads or banners ads. You could also trade advertising space in your eBook
for other forms of advertising.
11. Give away the eBook as
a gift to your current customers as a way of letting them know you appreciate
their business. Place an ad in the eBook for a new back end product
you are offering
12. Get free advertising
by submitting your eBook to freebie and freeware/shareware websites.
This will increase the number of people that will download your eBook
and see your ad.
13. Make money by selling
the reprint rights to those that would like to sell the eBook. You could
also make even more money by selling the master rights. This would allow
other people to sell the reprint rights.
14. Hold a contest on your
website so people can win your eBook. You will get free advertising
by submitting your contest ad to free contest or sweepstakes directories.
Just make sure you publicize the winner's information -- they love the
acknowledgment.
15. You will gain valuable
referrals from people telling others about your eBook. Word of mouth
advertising can be very effective.
16. Make money cross promoting
your eBook with other people's products or services. This technique
doubles your marketing effort without spending more time and money on
your part.
17. Increase your e-zine
subscribers by giving away your eBook to people that subscribe to your
e-zine. This will give people an incentive to subscribe. Allow your
e-zine subscribers to also give it away to multiply your subscribers.
18. Give away the eBook to
people that join your affiliate program. This will increase the number
of people that subscribe. You could also create an eBook for them to
use that will help them promote your product or service.
19. Give away the eBook in
exchange for people leaving their contact information. This will help
you follow-up with the prospects that buy your main product or service.
20. Offer a free eBook that
contains a couple of sample chapters. If they like it, give them the
option of ordering the full version. It would work just like a software
demo or shareware.
You will want to print this
list and keep it in your website improvement file if you aren't quite
ready. Or add it to your planning list.
Catherine Franz, a Professional
Marketing & Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters and articles
available at:
http://www.abundancecenter.com blog:
http://abundance.blogs.com
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